The catch phrase for those selling real estate, as I've heard it, is:
Location, location, location.
If there were such a catch phrase for language and word usage, it would be:
Context, context, context.
Some people don't seem to understand this very well. Ask them about it and they may even brag! They may say something like: "Listen, I am who I am. I'm the same in every situation."
And I might reply to them this way: "Keep trying. In a few more generations your bloodline might evolve into human beings."
